The Month of Elul

Like the CEO of a franchise, it is time to present our annual report.

A time and opportunity given to us to better ourselves.

The month of Elul; Teshuvah time: Forgive and asking for forgiveness from G-d.

The 18th of Elul commemorates the birth of the Baal Shem Tov and Rabbi Shneur Zalman, both pioneers in revealing the secrets of the Kabbalah, which brought a new life and energy to Judaism.

The Kabbalah’s view on the High Holiday period and the build up there-to during the month of Elul.

Learn the many meanings of the word Teshuvah - commonly translated as repentance - and how they are all directly interrelated.

The Alter Rebbe teaches that during the month of Elul, G-d is like a “King in the field” – He goes out from his lofty palace to find each and every Jew, wherever they may be. He greets them with a smiling countenance and eagerly hears their requests.